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Adapting Your Business Strategy for the New Era: A Quick Guide

Updated: Sep 28, 2023


At the Australian Conference of Economists in July, Brad DeLong from U.C. Berkeley delivered a thought-provoking speech discussing the wave of economic growth that shaped the world from 1870 to 2010. This transformation is extensively covered in his latest book, "Slouching Towards Utopia". The key takeaway from the speech was that we're right at the start of a new Era, the Info-Biotech Era, which converges information technology and biotechnology, incorporating cutting-edge technologies such as data analytics, artificial intelligence, and genomics. This convergence will have a profound impact on industries, business models, and societal norms.

However, with this new era comes uncertainty and disruption. Joseph Schumpeter would be nodding in agreement... Businesses must not only comprehend the implications but also adapt their strategies to thrive in this dynamic landscape. To prepare for the Info-Biotech era, consider the following key factors:


1️⃣ Understand the Landscape: Stay informed about the latest developments, emerging technologies, and regulatory changes in this field.


2️⃣ Adapt Your Strategy: Evaluate your current strategy and identify areas that require adjustments to align with emerging trends and market dynamics. Embrace innovation and explore opportunities to incorporate IT into your business model.


3️⃣ Embrace Horizon Planning: Proactively manage uncertainty by using horizon planning. This approach allows you to concurrently manage current and future growth opportunities while monitoring emerging risks.


4️⃣ Effective Strategy Execution: Implementation is crucial for success. Develop a clear and concise operational plan that effectively drives your strategic goals in alignment with the three horizons. Regularly track progress and adjust as needed.


The Info-Biotech Era offers huge potential, but it requires proactive action and a forward-thinking mindset. Is your business prepared for this new era?


How OmniStrategic can help:

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